Eight tips that’ll help you knock it out of the park when it comes to Instagram, Facebook, and more.
Posing in a San Diego alley, yoga and breathwork instructor Ava Johanna quips on Instagram: “Will the Instagram Yogi Gods shun me for not being on a picture-perfect beach?”
We’re sure she’s absolved; her Handstand in the photo is impressive. But, she raises a good point: When it comes to appeasing the Instagram gods—a.k.a. the all-important algorithms responsible for prominently placing you in followers’ feeds—what works? Nailing this is important because social media done right can help yoga teachers make a name for themselves and engage with their students, all while announcing class schedules and demonstrating techniques.
See also 10 Inspiring Instagram Quotes We Couldn’t Wait to Re-Post This Week
For Ava Johanna, who has amassed nearly 28,000 followers on Instagram, harnessing social media goes beyond pretty photos posed on beaches. She’s authentic with her followers, sharing behind-the-scenes glimpses into her own life. There’s the ups, like her recent bachelorette party in Tulum. And, the downs, like a post in which she shares what it was like to be homeless as a teenager.
“While imagery is always important, vulnerability has been the greatest asset in connecting with my followers and growing a following on Instagram,” she tells us. “I share the good, the bad, and the ugly in an effort to remove the veil of the ‘highlight reel’ that social media can often create.”
See also 7 Things I Learned From Doing One of Those Social Media Yoga Challenges I Always Thought Were Obnoxious
Ava Johanna also shares yoga tutorials and videos, re-visits yoga philosophies through captions, and has an overall goal of empowering students outside the studio. Essentially, she says, her IG feed is a just one more way she can show up for her followers.
Looking to grow your own social media following? Here, we’ve got tips from Ava Johanna, other yoga instructors killing it on Instagram, and digital strategists to help you become successful on social media.
Tip No. 1: Post a few times a week.
First things first, there’s no magic formula that works for everyone on social media because you’ll develop your own brand and audience, says Valentina Pérez, who works in an influencer marketing agency, oftentimes with wellness and lifestyle brands. But, you should be posting at least three to four times per week, says Pérez, who has also built a large following via her online presence as Break Con Valen. “People want to see new content all the time, so being present is extremely important on social media,” she says.
See also 6 Most Inspiring Yogis on Instagram This Week
Tip No. 2: Remember to interact with your audience.
The goal is to craft a great post that generates discussions and prompts questions. Then, be sure to answer those questions and respond to comments, Pérez says. Not only will your audience appreciate it, but it also helps the algorithms work in your favor, she explains. Simply put: The more you interact with your followers, the more you’ll show up in people’s feeds.
Tip No. 3: Create a consistent color scheme.
Have you ever looked at an influencer’s Instagram feed and noticed how cohesive the color scheme looks? This is definitely intentional. Ava Johanna suggests using apps like Lightroom to create a preset (which is Adobe’s version of a filter) that you consistently apply to your photos. Doing so will help you develop a consistent aesthetic and color scheme that makes your grid look beautifully curated.
See also Tips from Social Media’s Top Yogis on How to Handle Haters and Trolls
Tip No. 4: Buy a tripod for your smartphone.
You can find some for less than $20 on Amazon, says Ava Johanna. That way, you aren’t dependent on having a photographer. “Set your phone on video,” she says. “Then, record a video and flow through different postures. Watch it back and pause in different poses so you can screenshot photos.” She also likes to make videos of the yoga flows she teaches in class so followers around the world can practice along.
Tip No. 5: Be real.
The most important piece of advice we heard is that you’ve got to keep it real with your audience. Kino MacGregor, an international yoga teacher and author who has garnered 1.1 million Instagram followers, says it’s crucial to not just do things for “likes” or get caught up in gimmicks. Rather, be real, she says: “The thing that you think is too real to share—share that,” says MacGregor, who writes often about her own struggles with body acceptance on Instagram.
See also 11 Best Yoga Podcasts Every Yogi Needs to Download Right Now
Tip No. 6: Add value to social media feeds.
In addition to connecting with your audience by being your true self and being relatable, it also helps to create content that’s shareable, says Erin Motz, the co-founder of Bad Yogi, which offers online yoga classes. Posting something that’s educational and super-cool to know can engage your audience. For example, in her highlighted videos on Instagram, Motz answers questions from her audience, shares stretches for runners, and points out a common mistake people make doing the Cobra Pose. Bad Yogi’s largest social media following is on Facebook, with 122,000 followers, but the most engaged audience is on Instagram, with 45,000 followers. It took her three years to build up those audiences.
Tip No. 7: It’s OK to ask for shares.
Your best bet is to be direct with your audience, says business consultant Nichole Elizabeth DeMeré. “You want shares? You want links? You want people to read your latest post because it’s the best thing you’ve written this year? Then it’s OK to ask, just not all the time,” DeMeré says. You’ll be amazed at how many people are willing to show their appreciation of your work by sharing it—but the key is to ask nicely.
See also Don’t Do It for the Gram: 18 Dangerous Instagram Yoga Photos
Tip No. 8: Avoid stock art.
You know the expression, “A picture is worth a thousand words?” It can also be worth a thousand page views, if you choose wisely, says DeMeré. So, don’t settle for stock photography. So many businesses do this, says DeMeré, which means you won’t be able to catch people’s attention. You’ll gain far more shares if you use your own images in a how-to post or to help illustrate a story.
8 Ways Yogis Can Support Their Foot Health
Support the foundation of your yoga practice.
Vivobarefoot is offering Yoga Journal readers an exclusive 15% discount through June 30, 2019. Get the discount code here.
Vivobarefoot is on a mission to change the footwear industry based on one simple insight – shoes should let your feet do their natural thing. By wearing Vivobarefoot wide, thin and flexible shoes, you can continue to strengthen your feet off the mat and throughout your everyday life, as well as reconnecting your feet with your brain and, ultimately, with the world, allowing you to reach your full natural potential. Check out vivobarefoot.com to learn more.
Stephanie Snyder’s 30-Second Advice for Every Yoga Student
The veteran vinyasa teacher offers advice for all yogis and a sage reminder for instructors.
During their stay in San Francisco, Lauren Cohen and Brandon Spratt couldn’t resist swinging by Love Story Yoga for a practice and chat with co-founder and vinyasa teacher Stephanie Snyder. With more than 20 years of teaching experience, Stephanie shared her sage advice for modern yoga practitioners and instructors.
Live Be Yoga ambassadors Lauren Cohen and Brandon Spratt are on a road trip across the country to sit down with master teachers, host free local classes, and so much more—all to illuminate the conversations pulsing through the yoga community today. Follow the tour and get the latest stories @livebeyoga on Instagram and Facebook.
Watch also “I Never Paid for Yoga Until I Came to This Country”
How to Honor the Roots of Yoga as a Western Yogi
We have a lot to gain from this ancient practice, but we also risk losing sight of, and appropriating, the culture and tradition yoga comes from.
From self-realization centers and asana apps to T-shirts featuring Ganesh or puns on namaste, the Western world is full of yoga consumerism. We have a lot to gain from this ancient practice, but we also risk losing sight of, and appropriating, the culture and tradition yoga comes from. Here, five teachers, researchers, scholars, and activists weigh in on modern yoga and how we might practice and teach with more integrity and respect. The answers—and even the questions—aren’t always straightforward or easy, but as Honor (Don’t Appropriate) Yoga Summit creator Susanna Barkataki advises, lean in: “As you read the stories that follow, you may experience many emotions. You’ll hear various powerful perspectives from folks with Indian heritage and the impacts these issues have on their lives, families, culture, practice, pasts, and futures. Read these stories with an open heart and mind. Your yoga practice has prepared you for this by teaching you how to hold tension, breathe, and then break through. As you read, pay attention to your breath, body, and heart.” Then keep reading for suggestions on how we can address these issues together.
Balance1 month ago
Are You Traveling to India for the Right Reasons?
Gluten Free7 months ago
Wild Rice Vegan Stuffing with Roasted Sweet Potato & Apple
cashew cream8 months ago
Creamy Vegan Chick’n Rice Skillet Supper
blog friends8 months ago
Brandi Doming’s Thai Red Curry Sweet Potato Dip
comfort food7 months ago
Creamy Vegan Skillet Lasagna | The Full Helping
Life7 months ago
This Is the Guide to Yoga and Meditation We Wish We Had Growing Up
Nutrition and Wellness8 months ago
Weekend Reading | The Full Helping
Nutrition and Wellness4 weeks ago
Weekend Reading | The Full Helping