Eight tips that’ll help you knock it out of the park when it comes to Instagram, Facebook, and more.
Posing in a San Diego alley, yoga and breathwork instructor Ava Johanna quips on Instagram: “Will the Instagram Yogi Gods shun me for not being on a picture-perfect beach?”
We’re sure she’s absolved; her Handstand in the photo is impressive. But, she raises a good point: When it comes to appeasing the Instagram gods—a.k.a. the all-important algorithms responsible for prominently placing you in followers’ feeds—what works? Nailing this is important because social media done right can help yoga teachers make a name for themselves and engage with their students, all while announcing class schedules and demonstrating techniques.
See also 10 Inspiring Instagram Quotes We Couldn’t Wait to Re-Post This Week
For Ava Johanna, who has amassed nearly 28,000 followers on Instagram, harnessing social media goes beyond pretty photos posed on beaches. She’s authentic with her followers, sharing behind-the-scenes glimpses into her own life. There’s the ups, like her recent bachelorette party in Tulum. And, the downs, like a post in which she shares what it was like to be homeless as a teenager.
“While imagery is always important, vulnerability has been the greatest asset in connecting with my followers and growing a following on Instagram,” she tells us. “I share the good, the bad, and the ugly in an effort to remove the veil of the ‘highlight reel’ that social media can often create.”
See also 7 Things I Learned From Doing One of Those Social Media Yoga Challenges I Always Thought Were Obnoxious
Ava Johanna also shares yoga tutorials and videos, re-visits yoga philosophies through captions, and has an overall goal of empowering students outside the studio. Essentially, she says, her IG feed is a just one more way she can show up for her followers.
Looking to grow your own social media following? Here, we’ve got tips from Ava Johanna, other yoga instructors killing it on Instagram, and digital strategists to help you become successful on social media.
Tip No. 1: Post a few times a week.
First things first, there’s no magic formula that works for everyone on social media because you’ll develop your own brand and audience, says Valentina Pérez, who works in an influencer marketing agency, oftentimes with wellness and lifestyle brands. But, you should be posting at least three to four times per week, says Pérez, who has also built a large following via her online presence as Break Con Valen. “People want to see new content all the time, so being present is extremely important on social media,” she says.
See also 6 Most Inspiring Yogis on Instagram This Week
Tip No. 2: Remember to interact with your audience.
The goal is to craft a great post that generates discussions and prompts questions. Then, be sure to answer those questions and respond to comments, Pérez says. Not only will your audience appreciate it, but it also helps the algorithms work in your favor, she explains. Simply put: The more you interact with your followers, the more you’ll show up in people’s feeds.
Tip No. 3: Create a consistent color scheme.
Have you ever looked at an influencer’s Instagram feed and noticed how cohesive the color scheme looks? This is definitely intentional. Ava Johanna suggests using apps like Lightroom to create a preset (which is Adobe’s version of a filter) that you consistently apply to your photos. Doing so will help you develop a consistent aesthetic and color scheme that makes your grid look beautifully curated.
See also Tips from Social Media’s Top Yogis on How to Handle Haters and Trolls
Tip No. 4: Buy a tripod for your smartphone.
You can find some for less than $20 on Amazon, says Ava Johanna. That way, you aren’t dependent on having a photographer. “Set your phone on video,” she says. “Then, record a video and flow through different postures. Watch it back and pause in different poses so you can screenshot photos.” She also likes to make videos of the yoga flows she teaches in class so followers around the world can practice along.
Tip No. 5: Be real.
The most important piece of advice we heard is that you’ve got to keep it real with your audience. Kino MacGregor, an international yoga teacher and author who has garnered 1.1 million Instagram followers, says it’s crucial to not just do things for “likes” or get caught up in gimmicks. Rather, be real, she says: “The thing that you think is too real to share—share that,” says MacGregor, who writes often about her own struggles with body acceptance on Instagram.
See also 11 Best Yoga Podcasts Every Yogi Needs to Download Right Now
Tip No. 6: Add value to social media feeds.
In addition to connecting with your audience by being your true self and being relatable, it also helps to create content that’s shareable, says Erin Motz, the co-founder of Bad Yogi, which offers online yoga classes. Posting something that’s educational and super-cool to know can engage your audience. For example, in her highlighted videos on Instagram, Motz answers questions from her audience, shares stretches for runners, and points out a common mistake people make doing the Cobra Pose. Bad Yogi’s largest social media following is on Facebook, with 122,000 followers, but the most engaged audience is on Instagram, with 45,000 followers. It took her three years to build up those audiences.
Tip No. 7: It’s OK to ask for shares.
Your best bet is to be direct with your audience, says business consultant Nichole Elizabeth DeMeré. “You want shares? You want links? You want people to read your latest post because it’s the best thing you’ve written this year? Then it’s OK to ask, just not all the time,” DeMeré says. You’ll be amazed at how many people are willing to show their appreciation of your work by sharing it—but the key is to ask nicely.
See also Don’t Do It for the Gram: 18 Dangerous Instagram Yoga Photos
Tip No. 8: Avoid stock art.
You know the expression, “A picture is worth a thousand words?” It can also be worth a thousand page views, if you choose wisely, says DeMeré. So, don’t settle for stock photography. So many businesses do this, says DeMeré, which means you won’t be able to catch people’s attention. You’ll gain far more shares if you use your own images in a how-to post or to help illustrate a story.
One Yoga Teacher's 3 Lessons We Could All Learn About Making Money
Yoga and abundance don’t always feel like they belong together. One yoga teacher shares the lessons she learned about accepting wealth and tearing down financial barriers that weren’t serving her.
As I watched the snow fall into the hot tub at the retreat center I was visiting, nestled in Colorado’s Rocky Mountains, I found myself thinking, How did I get this luxury?! Taking four days off to indulge at a hot springs in the mountains while learning from my yoga mentor seemed like a far cry from my start as a yoga teacher. Being underpaid was a regular occurrence when I first started teaching. Struggling to buy groceries, trips to the gas station hoping that I didn’t go over the twenty dollars I had in my wallet, and not being able to afford health care (gulp) were discomforts I grew strangely accustomed to.
I was extremely passionate about teaching yoga and I loved doing it, but my bank account did not match my passion as an instructor. As much as I would like to blame corporations, point my finger at capitalism, and gnash my teeth at the unfair nature of my soulful work being so undervalued, the truth is that my value as a teacher was already at a deficit before I even stepped foot into a yoga studio.
See also 10 Business Secrets to Starting a Successful Yoga Career
When I followed the thread that led me to being a “poor yoga teacher,” I could trace it all the way back to the old sayings that were instilled in my absorbent young brain as a child: “Money doesn’t grow on trees.” “You have to work hard for money.” Or the most insidious, “Good people don’t need money.”
These seeds grew in my subconscious at a slow and steady rate. Over time, they became my reality, and as my yoga career developed, so did my belief that money meant struggle.
See also A 5-Minute Meditation To Relieve Financial Stress
I said “yes” to unpaid yoga gigs. I constantly bustled across town from one teaching job to the next. And I watched as my own practice fell to the wayside because teaching at a high volume was siphoning all my time and energy.
Finally I hit a bottom. I was fed up with scraping by, and I knew something had to change. I realized that if I wanted abundance, I needed to make a choice. That choice was to start shifting my perspective around money so that that I could not only heal my relationship with money, but also welcome prosperity into my life.
See also A Katonah Yoga Sequence To Live A More Abundant Life
There were three critical things that shifted the tide for me, and I know they can help any teacher looking to give themselves a raise.
1. Realize that spirituality means abundance
When you go into class and speak the word “abundance,” can you honestly say that you are feeling it in all areas of your life? Chaining yourself to the idea that being spiritual means financially struggling can disrupt the abundance that is waiting for you. When you accept that financial abundance and spirituality can have a thriving working relationship, it will reflect in your spirit—and your bank account! Take it from visionary Maya Angelou, who said, “My mission in life is not merely to survive, but to thrive”.
See also The Yoga of Money: Take Wisdom from the Mat to Your Finances
2. Get crystal clear on your teaching intention
For some people, teaching a full load of 15 classes a week can strain your health and your capacity to serve. As in any other business, it can take time to build a network and establish a presence in the yoga space. Figure out a teaching strategy that will fulfill you and help maintain your sanity—not detract from it. Do you see yourself teaching full time? Does having a full-time job while teaching two to three classes sound fulfilling? Get clear on what is right for YOU. The way I figured this out was by getting support from a business coach and community I trusted so that I could navigate how to market myself and speak effectively about my services.
See also Live + Practice From the Heart: Identify True Intention
3. Seek great mentorship
One of the most pivotal steps you can take to open to financial abundance is to seek guidance from other successful yogis. Learning from others who gained wisdom and experience from walking a path before me allowed me to understand the paths available to me. Just like your daily local teacher, learning from someone who knows the ropes is so much easier than trying to figure it out yourself. I also sought guidance from business mentors and like minded women who were committed to living on purpose that could teach me how to offer my gifts, live my purpose, and get the structure I needed to financially sustain myself. Look for local clubs, meetups, and other networking opportunities in which you’ll be able to make valuable connections in the community.
See also A Yoga Teacher’s Guide to Social Networking
Just like yoga, stretching your financial container can cause some discomfort. Just like the journey of yoga, the path to feeling ease and grace with our money values starts from within. With a clear vision and the right tools and support, knowing and claiming your worth as a yoga teacher is totally possible!
5 Lessons I’ve Learned Teaching Yoga to Senior Citizens
After one yogi took her 200-hour yoga teacher training, she decided to volunteer at a senior citizen home instead of finding a paid job teaching yoga. Here’s how it’s changed her practice—and her outlook on life.
Three years ago, I was walking in Santa Monica and noticed a senior center and for some reason, I felt compelled to walk inside. Maybe it was because I’d just finished my 200-hour yoga teacher training with Annie Carpenter, who urged all of us new teachers to volunteer before trying to find a paying job. Maybe it was because shortly after that teacher training, I spent some time with my grandmother just before she passed away.
I wasn’t looking to volunteer, but my intuition urged me to walk into that senior center and ask the woman sitting behind the front desk if there might be an interest in having me teach the center’s residents yoga. The woman’s eyes lit up. She said they’d love to have me volunteer, and for the last three years, I’ve taught yoga and meditation to a group of seniors at Sunrise Senior Living Center every Monday morning. Since I started working with these senior citizens, I’ve learned some invaluable lessons about teaching yoga—and about life itself.
See also 5 Signs You Have a Yoga Teacher Who Empowers You
Lesson No. 1: The smallest movements can sometimes feel like the most advanced.
I work mostly with seniors who have memory impairments, and most are bound to wheelchairs—so we don’t do traditional yoga. I lead my students through seated yoga, which means we sit and breathe and then we do some minimal movements. Sometimes my students fall asleep. Other times I can tell their minds wander off. But I always try my best to keep them present in the moment, because even just a few moments of presence can have a profound impact.
Lesson No. 2: Life is fleeting.
Teaching my amazing senior students has taught me that age isn’t going to get away from any of us. We are all going to be older and slower one day, and when we get there, we may not like the fact that we’re older and slower. Spending time with my students is an important reminder to enjoy my life now, and it’s helped me recommit to my yoga and meditation practices over and over again, since those are the practices that help me get present.
The reality is that we’re all aging. People don’t like to talk about it, but it’s the truth. At the ripe age of 40, I feel some creaks and can’t do things I did at 30. Teaching my senior students has taught me to be more gentle with myself as I get older, so I’m able to practice as long as possible. Tiffany Russo, my SmartFLOW teacher here in Los Angeles, says you want to practice today so you can practice into your 90s. When I teach these seniors, it’s a reminder that I really can practice for the long haul. My students love being in their bodies and gently moving with the breath, and they’re a beautiful mirror of how I will hopefully be practicing one day.
See also 19 Yoga Teaching Tips Senior Teachers Want to Give Newbies
Lesson No. 3: Everyone has a story.
The seniors in my classes have incredible pasts. One was a well-known cardiologist at UCLA; another was a famous architect in North Dakota. I’ve taught former social workers and dental hygienists, teachers and musicians. All too often, we disregard our elders and focus instead on our peers. Yet what I’ve learned is that my students once had thriving careers and interesting lives and experiences that teach me so much. It’s an honor to help bring them to a place that helps them feel truly seen, which I’ve come to realize is all that any of us really crave.
See also How to Create a Solid Yoga Practice At Any Age
Lesson No. 4: Sticking to the basics can feel like the most advanced practice.
I try to have my students focus on following their breath while doing some sort of movement. When they inhale and raise their left hand, I show them how to move their arm in a way so they feel internal and external rotation and ask how it feels in their shoulders. We’ll do that five to 10 times with the breath on one side, then move to the other. When I do this with them, it helps me feel embodied in a way that I may not access when I’m practicing on my own.
See also Why is Yoga Needed in All Communities?
What I’m learning is that the basic movements are actually the key to helping students get truly present. I’m reminded of one moment early on, when I started practicing meditation with the group. I started out instructing them to keep their eyes open while I showed them colored paper, and asked them to imagine the colors on the in and out breaths. I brought in mala beads from my Five Star Hippie collection and taught them use the beads to repeat simple mantras as they meditated. Then, around three weeks in, I asked them to place one hand on their heart and one hand on their belly, and then to close their eyes—something that feels especially scary for many of my seniors, who struggle with memory problems. I asked them to just relax, keep their eyes closed, and to follow their breath.
Watching them in this moment—two dozen seniors in the room, all in wheel chairs, and everyone in complete silence—took my breath away. They were the most present they could be, which in turn created this overwhelming feeling of presence and joy in the room. I still get the chills thinking about it. To see something so basic have such a profound effect was the epitome of yoga to me.
See also How to Be a Yoga Leader in Your Community
Lesson No. 5: Connections through yoga can be made any time, and at any age.
I started with two students and now I teach two dozen students every Monday morning. Yoga brings community together—no matter what age, race, or gender. It’s been a beautiful thing to see my students get a little bit stronger every week, and a little more able to drop in and get present after every meditation session. And what’s most amazing is how these students have become a cherished part of my life.
About the author
Janine Forte was born and raised in New York, where she comes from a lineage of jewelers. She started out designing fine jewelry in 2007 and then segued into the world of fashion jewelry with a focus on eco-friendly materials. She currently lives in Los Angeles where she designs and creates in a studio by the beach. Her company, Five Star Hippie®, is an eco-friendly, spirit-inspired jewelry collection and each piece bestows a positive message that is meant to illuminate your body, mind, and soul. You can follow Five Star Hippie on Instagram and Facebook.
6 Ways to Lead With Your Heart—Both On and Off Your Mat
The best part? All of these tactics can help you breathe new life into everything you do, and help you connect more deeply with everyone in your world.
Most communication and connection in today’s age of speed, screens, and memes is done through technology. In many ways, our devices have replaced human interaction. As a result, I believe it is getting easier to live mechanical lives and harder to have meaningful connections and relationships.
One of the reasons why I love yoga—and why I became a yoga teacher—was the opportunity to have meaningful connections, build relationships with like-minded people, and to live my life in service. As a student, I love having a place where I can go to connect to myself while also strengthening my body, slowing my mind, and releasing my emotions. As a teacher, I love to be able to share what I know about the practice and the yogic principles in hopes to empower people to feel strong and connected in their lives.
How Teaching Yoga in China Changed Me
I had been teaching yoga daily since I began 15 years ago and what started out as a couple of weeks off turned into a 6-month hiatus from teaching group classes. In fact, I was considering quitting teaching yoga altogether until I was asked to facilitate a 200-hour Yoga Teacher Training in Shanghai, China, where it turned out my heart was in for a jumpstart and my yoga teacher trainees were the jumper cables.
Because of my small, minimal, Americanized view of China, I expected the students would have strong physical practices and they would be very smart, reserved, and strict. Wow, was I wrong! I was blown away by the thoughtful actions and words of gratitude by my kind and expressive group of students that it got me thinking about how a burnt-out yoga teacher is no match for thoughtful and meaningful forms of connection.
What I realized after my experience teaching in China is that now, more than ever, thoughtful and authentic connections may take more effort than their high-tech counterparts, but they are imperative for our health and wellbeing—and the rewards are limitless.
Here are seven ways leading this teacher training in China helped show me how to lead with my heart. Here’s hoping they’ll help you do the same.
See also 10 Spots Every Yogi Needs to Check Out in Tel Aviv
1. Focus on gratitude.
Research shows that cultivating a daily practice of gratitude can make us happier in our lives by training your mind to see the world through different eyes. It only takes a couple of minutes a day but has long-lasting neural effects on our brain, our happiness, and our overall well-being.
Writing down what you are grateful for strengthens a part of the brain so you will start to see the world differently, looking for positive instead of negative.
2. Think something nice, say something nice.
An unfortunate side effect of social media is that it has created an “All about Me” culture. To me, there’s nothing better than supporting someone, praising someone, and telling them how amazing, beautiful, supportive, gifted, and awesome they are—with nothing in return.
When Eddie, one of my Shanghai trainees, started sharing his experience on our group chat boards, he had beautiful things to say about me, the training, the other students in the training, and the company that put on the training. His share had a positive chain reaction and inspired the others to share their experience that made us all feel connected, valued and loved.
3. Remind yourself of your strengths.
Teacher trainings can be tough on the ego. It brings up a lot of our “stuff” and it makes us face the things we are not good at—yet! One of the things we always do in my Teacher Trainings is a practice called “Circle Card Love.” Every trainee goes in the middle of the circle and we all write down on index cards all the qualities we love about that person, all the things they are good at, and then we share what we’ve all written down. It’s a sweet love-fest that always involves lots of laughter and happy tears. Identifying and honoring our strengths rather than focusing on our weaknesses is one of the best ways to practice self-love and build a sense well-being, confidence, and trust—and reduces feelings of jealousy, envy, and judgment.
See also Want to Be More Mindful at Work? These 9 Tactics Actually Work
4. Perform one little act of kindness.
Two of my trainees, Sara and Claire, insisted that I come to dinner with them—even though neither spoke English very well and I don’t speak Mandarin—so they could help me find Chinese food that I liked. Zhang and Dragon, a married couple in the training, found out that I liked tea, so Dragon set out to the streets of Shanghai to look for famous green tea from their hometown of Huangshan. Thoughtful gestures, whether small or out of the way, make us feel special and cared for. So, keep your eyes open for ways to practice random acts of kindness. Do whatever feels right to you in whatever way you are willing to give. Just make sure it comes from your heart.
5. Give someone a hug.
At the start of yoga class, I ask my students to close their eyes and measure from 1-10, 10 being the worst, how they are feeling overall. Then, I have them open their eyes, walk around the room, and hug each other. It is so awkward at first. Then, it just feels good. By the time everyone sits down, their faces are brighter, their energy is lighter, and when asked about their 1-10 numbers again, everyone’s numbers lowered. Hugs just make you feel better. If your yoga teacher doesn’t ask you to do a practice like this, simply try staying a little longer when you hug someone you love. You can also try leaning to the right when you hug someone, so your hearts touch.
6. Play some music.
Studies have found that the comforting effects of music can lower blood pressure, ease stress, and calm the nervous system. On our last day of yoga teacher training, the trainees surprised me by bringing me into a candlelit room, placed me in front of a big heart-shaped alter made with multi-colored rose petals, and while Eddie played his harmonium, the whole group chanted The Gayatri Mantra. The chant, which they had no idea, has special significance to me that brought me back to another time when I had another beautiful soul connection. As they sang and I looked down at this beautiful offering, my heart expanded and I rocked, sang, and cried happy, connecting tears. That’s what music can do. It crosses language barriers, evokes feelings, brings back memories, and connects us to our bodies and to our emotions by bypassing the mind and syncing to our innate rhythm.
Gluten Free5 months ago
Wild Rice Vegan Stuffing with Roasted Sweet Potato & Apple
cashew cream6 months ago
Creamy Vegan Chick’n Rice Skillet Supper
blog friends6 months ago
Brandi Doming’s Thai Red Curry Sweet Potato Dip
Life5 months ago
This Is the Guide to Yoga and Meditation We Wish We Had Growing Up
Nutrition and Wellness6 months ago
Weekend Reading | The Full Helping
comfort food5 months ago
Creamy Vegan Skillet Lasagna | The Full Helping
2018 TOUR STOPS5 months ago
Live Be Yoga: We Joined 80 Yoga Classes and Conversations, and Here's What We Learned
Chakras5 months ago
6 Gifts Yogis Will Love, Inspired by the Sacral Chakra